Privacy policy
How ActARion handles the personal data of visitors, customers and partners.
Short answer
This privacy policy explains which personal data Actarion processes when you visit actarion.com, fill in a contact, demo or intake form, or use our services. It describes the purposes, legal bases, retention periods, recipients and your rights under the GDPR, and how you can contact us about your data.
1. Who is responsible for your data?
ActARion B.V., Lange Marktstraat 1, 8911 AD Leeuwarden, the Netherlands is the controller for the personal data collected through actarion.com. Chamber of Commerce no. 99555840, VAT no. NL869038606B01. You can reach us at hello@actarion.com.
2. Which personal data do we process?
We process the data you enter yourself: name, business email address, company, job title, country and your message. In addition, and only with your consent, we process website usage data such as pages visited and device and browser information.
3. For which purposes and on which legal basis?
We use your data to answer your request, schedule a demo or intake, send a proposal or ROI report and carry out our cooperation. The legal basis is the performance of a (pre-)contractual arrangement or our legitimate interest in answering business enquiries. For analytics cookies the legal basis is your consent.
4. Contact, demo and intake forms
Contact, demo, intake, partnership and ROI report forms are delivered by email to the ActARion team. An ROI report is sent to the address you provide. We do not use this data for newsletters without your separate consent.
6. Data processed in the platform (DeepSight) on behalf of customers
Work instructions, media and user data in the DeepSight platform are processed on behalf of the customer. The customer is then the controller; ActARion and DeepSight act as processors. This is set out in a data processing agreement. More on security and hosting is in the DeepSight Trust Center.
7. Recipients and processors
We only share data with parties that help us deliver the website and our services: Vercel (hosting), Resend (delivery of form emails), Google (analytics, only after consent) and DeepSight (platform). Data processing agreements are in place with them. We never sell your data.
8. Transfers outside the EEA
Some service providers are based in the United States or Canada. Transfers take place on the basis of an adequacy decision of the European Commission (such as the EU-US Data Privacy Framework or the decision for Canada) or on the basis of the EU standard contractual clauses.
9. Retention periods
We keep form data as long as needed to handle your request and carry out any cooperation, and no longer than two years after the last contact, unless a statutory retention period is longer. Analytics data is deleted after at most 14 months.
10. Security
We take appropriate technical and organisational measures, such as encrypted connections (HTTPS), restricted access to data and secure hosting.
11. Your rights under the GDPR
You have the right of access, rectification, erasure, restriction of processing, data portability and objection. You can withdraw consent at any time. Send your request to hello@actarion.com; we respond within one month.
13. Changes to this policy
We may update this policy when our services or the law change. The date at the top of the page shows when the text was last updated.
14. Contact
Questions about privacy? Email hello@actarion.com.

