Management

Mark brings extensive experience in commercial, operational and transformation roles in international B2B environments. He has worked with industrial and technology-driven companies on topics like sales leadership, key account management, operational excellence and change management.

His background includes:

• Leading and coaching sales and operations teams in complex, technical markets.
• Structuring and scaling recurring revenue and service models.
• Guiding organisations through change – from early adopters to broad adoption on the shop floor.
• Working across cultures and languages in multi-country settings.

At ActARion, Mark is Managing Partner responsible for the DACH region (Germany, Austria and Switzerland). He focuses on:

• Building and supporting a strong network of customers and partners in DACH.
• Aligning AR and AI initiatives with local operational realities, regulations and culture.
• Ensuring implementations are robust, scalable and embedded in existing ways of working.
• Helping leadership teams translate strategic ambitions into concrete, phased programmes.

Mark's strength is bringing structure, pace and clarity to complex commercial and operational projects – ensuring that AR and AI become integral parts of daily work, not just innovation pilots.

Jack Kessels joins ActARion as Managing Partner for the Benelux, bringing extensive operational leadership experience across food, FMCG and interim transformation environments. With a strong track record in leading complex operational assignments, driving improvement programmes and turning change into measurable results on the work floor, Jack will focus on helping organisations in the Netherlands, Belgium and Luxembourg translate AI and Augmented Reality into practical, scalable ways of working. His pragmatic, people-centred approach aligns closely with ActARion's mission to make frontline operations smarter, safer and faster through AR-guided work instructions, knowledge capture and hands-on implementation.

At ActARion, Jack is Managing Partner responsible for the Benelux region. He works with customers and partners in the Netherlands, Belgium and Luxembourg to:

• Identify high-impact use cases for AR and AI in operations.
• Shape joint roadmaps for pilots and roll-outs.
• Connect organisations with the right technology, implementation and education partners.
• Safeguard that AR and AI projects are grounded in concrete business value: safer operations, faster onboarding and smarter decision-making.

Jack's strength lies in translating strategy and innovation into clear next steps for the organisation – from first pilot to international scale-up.

Ortwin is an experienced entrepreneur with a long track record in building and scaling digital businesses in Europe. Before founding ActARion, he led and advised multiple companies in digital marketing, AI and SaaS – always with a focus on measurable business impact and practical implementation on the work floor.

Over the past years he has worked closely with industrial, logistics and technology-driven organisations on topics such as:

• Digitising work instructions and training processes.
• Introducing new technologies like AI and AR in operational environments.
• Designing data-driven business models and go-to-market strategies.
• Building ecosystems of technology partners and implementation partners.

Together, Mark, Jack and Ortwin lead ActARion with a shared mission: help organisations in industry, logistics and energy work smarter, safer and faster with AI and Augmented Reality.

They combine deep experience with digital and data-driven business models, a strong network in European industry and technology, and hands-on understanding of what it takes to change work on the shop floor.

If you operate in the Benelux and want to explore what AR and AI can mean for your way of working, Jack is your first point of contact. If you are based in the DACH region, Mark is ready to explore concrete use cases and next steps with you.